About
I design systems, and take them all the way to code.
Lead Product Designer in Hyderabad. I shape enterprise products from strategy and architecture to design systems, and with AI tools I take my designs into API-ready front ends that engineering teams can build on.
I began in 2016 as a UI designer at Kravis Technologies in Hyderabad, designing corporate sites, landing pages and email templates side by side with the developers who built them. That start still shapes how I design: I think about how a component will be built while I'm drawing it.
Over the next years I moved from UI development into product design and technical leadership, leading front-end and design teams on blockchain, healthcare, real estate and analytics products at Syncor, Owner & Tenant and Guidanz.
At Trianz I led design modernization across Concierto Cloud, Avrio AI and Concierto LMS as Lead Product Designer and Senior Technical Lead — taking platforms from legacy UX to unified, accessible design systems, and presenting the work to clients including AWS and MassMutual.
Today at Liminal Custody I'm establishing design processes from zero and building the Liminal Enterprise Design System across web, mobile, admin and white-label products for crypto and digital asset custody.
This site is an example: I designed it, then built it with AI tools.
Professional journey
From designing screens to leading the systems behind them.
Dec 2025 – Present
Hyderabad
Senior Product Designer
Liminal Custody — Fintech and Web3: institutional crypto custody and wallet infrastructure
- Leading end-to-end product design across four platforms (Vaults web, Vaults mobile on iOS and Android, the Admin Panel and white-label) for an institutional crypto and digital asset custody platform.
- Designing transaction approval workflows, multi-signature authorization chains and RBAC permission systems for institutional-grade financial operations.
- Initiated and building LEDS (Liminal Enterprise Design System): Figma → Storybook / Figma Code Connect → Angular (Tailwind CSS), ready for an upcoming React migration.
- Defined design processes from zero: review workflows, documentation standards and design governance.
- Partnering with product, engineering and the CPO, CTO and CEO; guiding two product designers.
Nov 2021 – Nov 2025
Hyderabad
Lead Product Designer and Senior Technical Lead
Trianz Digital Consulting — Concierto Cloud, Avrio AI and Concierto LMS
- Led Concierto Cloud Modernize from 0→1; Phase 1 went from ideation to execution in 62 days.
- Built a unified design-to-development workflow (Figma → Storybook / Code Connect → React and Tailwind) that improved design-to-dev velocity by 40%.
- Redesigned Avrio AI and moved Concierto LMS from Moodle to a React learning platform with a WCAG 2.2-compliant UI, lifting Trianz University adoption by 30%.
- Joined as Product Designer and Technical Lead (Nov 2021); promoted to Lead Product Designer and Senior Technical Lead (Apr 2023). Mentored three designers and two senior tech leads.
Aug 2021 – Nov 2021
Chennai (remote)
Senior Product Designer
Guidanz Technology Solutions — No-code reporting and BI connectors (Skedler, BI Connector)
- Designed B2B SaaS for web and on-premise deployments, from IA and sitemaps to high-fidelity design and front-end handoff.
- Coordinated across tech, design, business analysis and marketing teams in India and the US.
Nov 2020 – Aug 2021
Hyderabad
Product Designer and Technical Lead, UI/UX Development
Owner & Tenant — Property management, Hyderabad
- Led B2C product strategy and sprint planning with the CEO across web and mobile apps for owners, tenants and vendors.
- Led delivery of responsive React and React Native front ends; supervised a 10-person tech team.
Jan 2018 – Oct 2020
Hyderabad
Product Designer, UI/UX Development
Syncor Solutions (Virtue Group) — Healthcare, blockchain, education and logistics products
- Designed and delivered web and mobile products end to end, including Hikechain, FDP Connect and CHHelps.
- Managed a six-member front-end team as primary designer across multiple client projects.
Apr 2016 – Jan 2018
Hyderabad
UI Designer
Kravis Technologies — Web, AR and VR for real estate and education
- Designed corporate sites, landing pages and responsive email templates, working closely with developers through build.
Areas of expertise
Product strategy
Business scenario planning, roadmap shaping with product owners, and design proposals that help win and keep enterprise clients.
Product design
0→1 platforms and v1→v2 evolutions: user journeys, interaction design, high-fidelity UI and prototypes for complex, data-heavy workflows.
Experience architecture
Navigation models, role-based flows, approval workflows and data tables for operations teams — structured so new modules fit without a redesign.
Design systems
Built two from scratch: LEDS at Liminal Custody and the Concierto system at Trianz. Token-based foundations, component libraries, WCAG 2.2 accessibility standards, documentation and governance, wired through Storybook and Code Connect so design and code stay in sync.
AI product experiences
AI-powered analytics platforms and agentic product experiences, plus GenAI-assisted prototyping that cut validation time by 35–40% at Trianz. Claude, Cursor and Figma Make are part of my daily work.
AI-assisted front-end
I turn my designs into typed React and Tailwind front ends using AI coding tools: real components, responsive layouts, mocked data and clear points where APIs plug in. Front-end engineers then connect services, harden and ship it. Shipping integration-ready UI alongside the design cuts out design-audit cycles. Engineers own production code; I own the design and a working, API-ready starting point.
Tools and technologies
What I use day to day, from first sketch to production review.
Design and research
- Figma
- FigJam
- Framer
- Miro
- Maze
- Hotjar
- UXCam
- UserTesting
Design systems
- Figma Variables
- Design tokens
- Storybook
- Figma Code Connect
- Figma MCP
- Chromatic
- Zeroheight
Stacks I design for
- React
- React Native
- Angular
- Next.js
- TypeScript
- Tailwind CSS
- Node.js
- Material Design 3
AI in the workflow
- Claude
- Cursor
- Figma Make
- Lovable
- Bolt
- Replit
- Amazon Q
- NotebookLM
Industries explored
- Fintech
- Crypto and Web3
- Digital asset custody
- Enterprise cloud
- AI and analytics
- Learning platforms
- Healthcare
- Real estate
- Blockchain
- Telecom
- Mobility and travel
- Energy
- Agriculture
- Food and hospitality
Beyond design
Off the clock
- Volleyball, pickleball and badminton
- Long drives and exploring new places
- Gadgets — taking them apart, figuring them out
- Team outings
Languages
English, Telugu, Hindi
Education
Bachelor of CommerceDr. B. R. Ambedkar Open University