Trianz, 2023
Avrio AI
Avrio AI, formerly Extrica, needed to look and work like the platform its investors and clients expected. I redesigned it end to end as the sole designer — brand, interface and data visualization.
- Role
- Independent product designer
- Timeline
- 2023
- Platforms
- Web
- Worked with
- Leadership, business analysts, product owners, front-end team
- Rebrand
- Data visualization
- Figma variables
- Iconography
Illustration. Product screens are covered by NDA.
Business context
Avrio AI is an AI data platform with three distinct experiences: producers who publish data, consumers who use it, and platform administrators. The redesign followed investor guidelines for the rebrand from Extrica.
Problem
The old interface carried the old brand and made data hard to read. A key client relationship with MassMutual needed UX and functionality issues resolved quickly.
Design direction
I rebuilt the visual identity — color system, typography, UI interactions, icons and illustrations — and made data visualization a first-class part of the product rather than an afterthought.
Built on variables
Producer, consumer and admin components were rebuilt with local styles and variables, so the V2 design could evolve without redrawing every screen.
- New color system
- Readable data visualization
- Variable-based components
Illustrative. Not a product screenshot.
My contribution
- Sole designer on the redesign, from UX to visual identity.
- Owned design architecture and front-end team deliverables.
- Delivered MVPs and final designs that resolved UX issues for MassMutual.
- Ran UI reviews to keep implementation aligned with the design.
Outcomes
- to Senior Technical Lead, in part for rebuilding client trust with MassMutual
- Promoted